· MARKUP.IO VS BUGHERD · COMPARED FOR AGENCIES
Markup.io vs BugHerd: which fits your agency?
Both let a client comment free from a link, no account. The fork: Markup.io renders the site through its own proxy so you can comment on live pages, PDFs, and 30-plus file types in one place. BugHerd pins straight onto the live page itself and manages the work on a built-in kanban board.
Pick Markup.io
if you review websites, PDFs, images, and video in one place, and want a flat price with unlimited internal users.
Pick BugHerd
if you want pins to live directly on the page with browser, OS, and screen size attached, and a built-in kanban board to run the work.
Both assume a person finds every mistake.
We make Superflow, a third option in this space. It appears once, at the end, clearly marked. Everything above it is a straight comparison.
Facts checked July 2026, from markup.io and bugherd.com.
Who checks the site
Start with the question everything else depends on.
Verdict
Even. In both tools, the checking is a person's job. That is the premise the third option removes.
Markup.io
- A person checks it. Nothing checks the site automatically.
- No AI features found on markup.io's product, pricing, or docs pages, checked July 2026.
(verified July 2026)
BugHerd
- A person finds every issue, then pins it.
- No AI.
(verified July 2026)
How the client says yes
Both make commenting easy. Only one has a named sign-off step.
Verdict
Comment collection: even, both good, both free for guests. A named sign-off step: Markup.io, with its Statuses and per-reviewer Sign off flow.
Markup.io
- Guests comment free from a link, no signup required.
- Statuses plus a per-reviewer Sign off flow: Open for review, Editing content, On hold, Completed. Only Admins and owners set status.
(verified July 2026)
BugHerd
- Guests comment free from a link, no account.
- A formal approval flow: not yet verified.
(verified July 2026 except where noted)
Where you review
On the live page, or on a rendering of it.
Verdict
Direct on-page pinning, no proxy step: BugHerd. Markup.io's proxy and iFrame rendering can break on login-gated or iFrame-blocking sites unless the Chrome extension or a temporary auth change helps.
Markup.io
- Proxy and iFrame rendering of the live URL, pins keyed to URL and query string.
- Chrome extension is optional and helps on authenticated or iFrame-blocked sites. Behind-login support is partial.
(verified July 2026)
BugHerd
- Element pins on the live page itself, with browser, OS, and screen size attached.
- Behind-login or authenticated-site behavior: not yet verified.
(verified July 2026 except where noted)
What stays private
Your team needs somewhere to disagree.
Verdict
Even: not yet verified on either side. Markup.io's Private MarkUps controls a whole document, not a per-comment internal note, so it does not resolve the question either.
Markup.io
- Private MarkUps make a whole MarkUp private, a different concept.
- Internal or private comments the client cannot see: not yet verified.
BugHerd
- Private or internal comments: not yet verified.
What gets captured
Both tools pin. The difference is what gets attached without asking.
Verdict
BugHerd. Browser, OS, and screen size attach natively to every pin, and video feedback ships in the product. Markup.io's auto-screenshot is verified with the Chrome extension; without it, not yet verified.
Markup.io
- Chrome extension auto-captures a screenshot on every comment or pin.
- Auto screenshots without the extension: not yet verified.
- Native video or screen recording: not yet verified. Loom integration attaches video.
(verified July 2026 except where noted)
BugHerd
- Browser, OS, and screen size attach to every pin, no extension needed.
- Video feedback.
- Automatic per-comment screenshots: not yet verified.
(verified July 2026 except where noted)
What it remembers
Does project ten start smarter than project one?
Verdict
Even: neither. BugHerd's absence is confirmed by the vendor; Markup.io's is not yet verified, but no such feature turned up in its docs either.
Markup.io
- No per-client memory or knowledge concept found in docs: not yet verified.
BugHerd
- No memory concept. Each project starts blank, checked July 2026.
(checked July 2026)
How it fits your stack
One goes wide on automation. One goes deep on the board.
Verdict
Board-first studio: BugHerd, with its kanban built in. Automation reach: Markup.io, with Zapier, a public API, and webhooks, though its verified Zapier flows run outbound. Neither wins outright; it depends on whether your team needs a board or a pipe.
Markup.io
- Workspaces, Folders, and Statuses on a dashboard. No kanban found.
- Native Slack, Microsoft Teams, Loom, and Zapier (5,000-plus apps), plus a public API with webhooks.
- Zapier flows run outbound, with MarkUp as the trigger app, alongside the API and webhooks. Native two-way sync with a PM tool: not yet verified.
(verified July 2026 except where noted)
BugHerd
- Built-in kanban board. The tool is the workspace.
- Integrations: Jira, Trello, Asana, ClickUp, Slack, Teams.
(verified July 2026)
What it costs
The sticker and the math are different numbers.
Verdict
Smaller teams: BugHerd Standard at $50 undercuts Markup.io's flat $79. Past about ten internal seats, Markup.io wins outright, since its $79 already covers unlimited users while BugHerd's per-member add-on keeps climbing.
Markup.io
- Pro: $79 per month, flat, unlimited users (admins, members, guests), 1 Workspace, 500GB storage, 100MB attachment cap.
- Enterprise custom, with SSO (SAML) and SOC II. Free tier after a 14-day trial, capped at 5 MarkUps and 10GB. Guests free, no page-view caps advertised.
(verified July 2026)
BugHerd
- Standard $50, Studio $80, Premium $150 per month, for 5, 10, and 25 members. Plus $8 per extra member.
- Enterprise custom, with SSO. Guests free, no page-view caps advertised.
(verified July 2026)
The scorecard
Markup.io vs BugHerd, row by row.
| The job | Markup.io | BugHerd |
|---|---|---|
| Who checks the site | a person | a person |
| How the client says yes | free guest comments; statuses + per-reviewer sign off | free guest comments; approval gate - |
| Where you review | proxy and iFrame rendering of the live URL | on-page pins, live site, no proxy |
| What stays private | - | - |
| What gets captured | auto-screenshot via Chrome extension; video via Loom | browser, OS, screen size on every pin; video feedback |
| What it remembers | none found - | no |
| How it fits your stack | workspaces, folders, statuses; Slack, Teams, Loom, Zapier, API | built-in kanban; Jira, Trello, Asana, ClickUp, Slack, Teams |
| What it costs | $79 per month flat, unlimited users | from $50, 5 members; +$8 per extra member |
Pricing, side by side
The sticker and the math are different numbers.
Both columns verified July 2026.
Markup.io Pro is $79 a month flat, unlimited admins, members, and guests, 1 Workspace, 500GB storage, 100MB attachments. BugHerd runs Standard $50 for 5 members, Studio $80 for 10, Premium $150 for 25, plus $8 per extra member. The agency math: at 5 internal seats BugHerd's $50 undercuts Markup.io's $79. At 10 seats the two are close, $80 against $79. Past 10 seats Markup.io's flat price wins outright, since BugHerd keeps adding $8 per member. Guests are free and unlimited on both, and neither advertises a page-view cap.
The third option
Both Markup.io and BugHerd assume a person finds every mistake.
Superflow is a QA tool + a team: AI agents built from your checklist check every site change, your team decides, your client approves from a link.
Free to start. No credit card. Your client reviews without an account.
ship sites effortlesly
The collaborative platform for modern web teams.
Frequently Asked Questions
Have Questions? Reach out anytime.
Markup.io if you review websites, PDFs, images, and video in one place with a flat price; BugHerd if you want pins directly on the page and a built-in kanban board.
No on both. Guests comment free from a share link on Markup.io and BugHerd alike, no signup required.
For a handful of internal seats, BugHerd Standard at $50 undercuts Markup.io's flat $79. Past about ten seats, Markup.io's unlimited-user price wins, since BugHerd adds $8 per extra member.
No. Both collect what a person found. BugHerd ships no AI, and no AI features were found on markup.io's product, pricing, or docs pages as of July 2026. That's the third option above.
Markup.io's behind-login support is partial: its proxy and iFrame rendering can break unless the Chrome extension or a temporary auth change helps. BugHerd's behind-login behavior is not yet verified.
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