· BUGHERD VS MARKER.IO · COMPARED FOR AGENCIES
BugHerd vs Marker.io: which fits your agency?
Both collect website feedback with a pin and a screenshot. The fork: BugHerd keeps feedback on the page and manages it on its own board. Marker.io turns feedback into tickets inside the tracker your team already runs.
Pick BugHerd
if you want feedback pinned on the live page and managed on a built-in board, with clients commenting free.
Pick Marker.io
if the fixes live in Jira, GitHub, or Linear and your developers never want to leave, and you want console logs and session replay attached to every report.
Both assume a person finds every mistake.
We make Superflow, a third option in this space. It appears once, at the end, clearly marked. Everything above it is a straight comparison.
Facts checked July 2026, from bugherd.com and marker.io.
Who checks the site
Start with the question everything else depends on.
Verdict
Even. In both tools, the checking is a person's job. That is the premise the third option removes.
BugHerd
- A person finds every issue, then pins it.
- No AI.
(verified July 2026)
Marker.io
- A person finds every issue, then reports it.
- Its AI translates, retitles, and rewrites report text; it does not look at the site.
(verified marker.io/ai, July 2026)
How the client says yes
Both make commenting easy. Neither makes the yes formal.
Verdict
Comment collection: even, both good. A recorded client sign-off: neither, pending verification.
BugHerd
- Guests comment free from a link, no account.
- A formal approval flow: not yet verified.
(verified July 2026 except where noted)
Marker.io
- Reporters submit free from the widget, no account.
- Ongoing client collaborators are paid guest seats.
- A formal approval flow: none found on marker.io, July 2026.
Where you review
On the page, or on a picture of the page.
Verdict
Persistent on-page review: BugHerd. Capture-and-file: Marker.io. Different philosophies more than a ranking.
BugHerd
- Pins live on the site itself and stay through changes.
(verified July 2026)
Marker.io
- You annotate a captured screenshot of the page; the report carries the picture, not a persistent on-page pin.
- Widget on the live site, extension for members.
- Behind-login behavior on both: not yet verified.
(verified July 2026 except where noted)
What stays private
Your team needs somewhere to disagree.
Verdict
As verified today: Marker.io. Firms up once BugHerd's dash resolves.
BugHerd
- Private comments: not yet verified.
Marker.io
- Internal comments on every plan.
(verified July 2026)
What gets captured
Both capture context. One captures much more of it.
Verdict
Technical depth: Marker.io, and it is not close. If your developers debug from reports, this dimension may decide the page.
BugHerd
- Browser, OS, and screen size attach to every pin.
- Video feedback.
(verified July 2026)
Marker.io
- Console logs, network requests, and session replay attach on the Team plan and up.
- Environment details on every plan.
(verified July 2026)
What it remembers
Does project ten start smarter than project one?
Verdict
Even: neither. Worth knowing before you invest years of client history in either.
BugHerd
- No memory concept. Each project starts blank.
(checked July 2026)
Marker.io
- No memory concept. Each project starts blank.
(checked July 2026)
How it fits your stack
The biggest difference is where the feedback goes.
Verdict
Self-contained studio: BugHerd. Tracker-centered dev shop: Marker.io. Note the plan gates: Jira costs Marker.io's Team tier.
BugHerd
- Feedback pins to the page and stays there. The kanban is built in. The tool is the workspace.
- Integrations: Jira, Trello, Asana, ClickUp, Slack, Teams.
(verified July 2026)
Marker.io
- Feedback becomes a ticket in your tracker. The dashboard is a waypoint; the tracker is the workspace.
- Thirteen-plus integrations, dev-side especially: GitHub, GitLab, Linear, Bitbucket; Jira from the Team plan; Azure DevOps on Business.
(verified July 2026)
What it costs
The sticker and the math are different numbers.
Verdict
Lowest entry: Marker.io, if the caps fit. Predictable at client scale: BugHerd. Agencies should price Marker.io Team against BugHerd Studio, caps included.
BugHerd
- $50 / $80 / $150 per month, 5 / 10 / 25 members, +$8 per extra member.
- Guests free, no page-view caps advertised.
(verified July 2026)
Marker.io
- Starter $39/mo annual (3 users, 10 projects, 10 guests, 5k page views/mo). Team $149 annual (15 users, 50 projects, 50 guests, 25k page views/mo).
- Business: custom pricing, yearly only. No free plan; 15-day trial, no card.
(verified July 2026)
The scorecard
BugHerd vs Marker.io, row by row.
| The job | BugHerd | Marker.io |
|---|---|---|
| Who checks the site | a person | a person |
| How the client says yes | free guest comments; gate - | free reporters; paid guest seats; gate - |
| Where you review | on-page pins, live site | annotated screenshots into the tracker |
| What stays private | - | internal comments, all plans |
| What gets captured | browser, OS, screen size; video | console logs, network requests, session replay Team+ |
| What it remembers | no | no |
| How it fits your stack | built-in kanban; Jira, Trello, Asana, ClickUp, Slack, Teams | your tracker; 13+ incl. GitHub, GitLab, Linear; Jira Team+ |
| What it costs | from $50, guests free | from $39 annual, capped; Team $149 annual |
Pricing, side by side
The sticker and the math are different numbers.
Both columns verified July 2026.
The agency-shaped comparison: BugHerd Studio $80 (10 members, guests free, no caps advertised) against Marker.io Team $149 per month annual (15 users, 50 guests, 50 projects, 25k page views per month). Which wins depends on how many clients comment and how much traffic the reviewed sites carry.
The third option
Both BugHerd and Marker.io assume a person finds every mistake.
Superflow is a QA tool + a team: AI agents built from your checklist check every site change, pin what they find, your team decides, and your client approves from a link. No account, no login, no app, from their phone.
Free to start. No credit card. Your client reviews without an account.
ship sites effortlesly
The collaborative platform for modern web teams.
Frequently Asked Questions
Have Questions? Reach out anytime.
BugHerd if feedback should live on the page with clients commenting free; Marker.io if your fixes live in a tracker and you want technical context attached.
No on both. BugHerd guests comment from a link; Marker.io reporters submit without an account. Ongoing client collaborators are paid seats on Marker.io.
Marker.io starts lower ($39 annual); BugHerd is simpler to predict at client scale (guests free, no page-view caps advertised). Price the caps.
No. Both collect what a person found. Marker.io's AI edits report text; nothing in either tool looks at the site. That's the third option above.
Marker.io: console logs, network requests, session replay, and the dev-tracker integrations are its center of gravity.
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