· MARKER.IO VS USERBACK · COMPARED FOR AGENCIES
Marker.io vs Userback: which fits your agency?
Marker.io is a bug reporting tool: reports become tickets in the tracker your team already runs, with deep technical capture attached. Userback is a feedback tool: one visual-feedback platform with session replay, surveys, and a feature-request portal. The fork: where the report ends up, and what it costs to see inside it.
Pick Marker.io
if your fixes live in Jira, GitHub, or Linear and you want console logs, network requests, and session replay attached to every report on a single paid tier.
Pick Userback
if you want one platform for visual feedback, surveys, and a feature-request portal, with a free tier to start and true two-way sync to Jira, Linear, and ClickUp.
Both assume a person finds every mistake, then reports it.
We make Superflow, a third option in this space. It appears once, at the end, clearly marked. Everything above it is a straight comparison.
Facts checked July 2026, from marker.io and userback.io.
Who checks the site
Start with the question everything else depends on.
Verdict
Even. In both tools, checking the site is a person's job; each vendor's AI works on the report afterward, not the page. That is the premise the third option removes.
Marker.io
- A person finds every issue, then reports it.
- Its AI translates (200+ languages, beta), rewrites, and titles report text; a Marker.io MCP feeds report context to outside AI agents like Claude and Cursor for triage. Nothing looks at the site to find issues.
(verified marker.io/ai, July 2026)
Userback
- A person reports every issue, through the widget, the browser extension, or a link.
- Userback's AI runs after that report exists: it auto-categorizes, scores sentiment, drafts titles, and clusters themes. It does not look at the site itself.
(verified July 2026)
How the client says yes
Both make submitting easy. Neither makes the yes formal.
Verdict
Comment collection: even, both free and unlimited for reporters. A recorded client sign-off: neither, pending verification.
Marker.io
- Reporters submit free from the widget, no account, and can follow their own issues.
- Ongoing client collaborators are paid guest seats: 10 on Starter, 50 on Team.
- A formal approval flow: not yet verified.
(verified July 2026 except where noted)
Userback
- Any reporter submits free, from the widget, the browser extension, or a link. No account, no seat, unlimited.
- The site shows a triage routing option described as a hybrid, review then push approved items, not a client approval step.
- A formal client approval flow: not yet verified.
(verified July 2026 except where noted)
Where you review
On the page, or on a picture of the page.
Verdict
Even on the review surface: both capture a picture of the live page rather than a persistent on-page pin. Behind third-party logins, both sides are pending verification.
Marker.io
- You annotate a captured screenshot of the page; the report carries the picture, not a persistent on-page pin.
- Widget on the live site (snippet or CMS plugin); browser extension for members on any webpage.
- Session replay adds a video of the last three minutes, automatically.
- Behind-login behavior: not yet verified.
(verified July 2026 except where noted)
Userback
- The widget embeds in your own app; the browser extension captures on any site, including staging.
- A dashboard inbox and kanban sit behind the capture; screenshot annotation and video are included.
- Behind third-party logins and SSO: partially verified, exact behavior not spelled out.
(verified July 2026 except where noted)
What stays private
Your team needs somewhere to disagree.
Verdict
Marker.io ships internal comments on every plan, including its entry tier. Userback grants the same job starting at Business. On this dimension: Marker.io.
Marker.io
- Internal comments on every plan, including Starter.
(verified marker.io/pricing, July 2026)
Userback
- Team Comment Controls can restrict members, like developers, to internal-only comments.
- Gated to the Business plan and up.
(verified July 2026)
What gets captured
Both capture context. The gates land in different places.
Verdict
Even in ambition, different in gating. Marker.io's console logs, network requests, and session replay start on its $149 Team plan; Userback's equivalents start on its $79 Business plan. Price the tier you'd actually run.
Marker.io
- Screenshot plus environment details (browser, OS, webpage, screen size) on every plan.
- Console logs, network requests, and session replay of the last three minutes on the Team plan and up.
(verified marker.io/pricing, marker.io/features, July 2026)
Userback
- One submission attaches an annotated screenshot, video recording, console logs, network requests, and browser and system metadata.
- Session replay, console logs, and network requests start at the Business plan.
(verified July 2026)
What it remembers
Does project ten start smarter than project one?
Verdict
Even: neither carries history forward. Worth knowing before you invest years of client history in either.
Marker.io
- No memory concept. Each project starts blank.
(checked July 2026)
Userback
- No persistent memory concept. AI Insights clusters themes inside a project, not across projects.
(checked July 2026)
How it fits your stack
The fixes still have to ship somewhere.
Verdict
Both sync two-way, with different trackers. Marker.io covers Jira on its Team plan plus GitHub, GitLab, and Bitbucket. Userback covers Jira, Linear, and ClickUp two-way, also gated to a paid tier. Match the sync to the tracker your team actually runs.
Marker.io
- Feedback becomes a ticket in your tracker. Integrations include Jira, GitHub, GitLab, Bitbucket, Linear, Azure DevOps, Trello, Asana, ClickUp, Monday.com, Notion, Basecamp, Shortcut, Teamwork, Wrike, plus Slack, Intercom, Zendesk, Sentry, FullStory, and LogRocket.
- Two-way Issue sync (status flips both directions) is a Team plan feature; the Jira gate for two-way sync is Team specifically. Azure DevOps plan gate: not yet verified.
(verified marker.io/integrations, marker.io/pricing, July 2026)
Userback
- True two-way sync with Jira, Linear, and ClickUp; status changes move both directions.
- 20+ integrations total, plus Slack and Teams alerts and a native MCP. PM integrations are gated to Team and up; support tools like Intercom and Zendesk, plus a REST API and webhooks, are Business Plus only.
(verified July 2026)
What it costs
The sticker and the math are different numbers.
Verdict
Lowest entry: Userback, with a genuine free plan. No free plan at all: Marker.io, entry is $39/mo annual. Compare the plan you'd actually run: Marker.io Team ($149) against Userback Business ($79) for session replay and logs.
Marker.io
- Starter $39/mo annual ($59 monthly): 3 users, 10 projects, 10 guests, 5k page views/mo. Team $149/mo annual ($199 monthly): 15 users, 50 projects, 50 guests, 25k page views/mo.
- Business: custom pricing, yearly billing only. No Agency plan. No free plan. 15-day free trial, no card.
(verified marker.io/pricing, July 2026)
Userback
- Free Forever $0: 2 seats, 2 projects, 7-day feedback availability. Team $29/mo annual ($39 monthly): 5 seats, 2 projects. Business $79/mo annual ($99 monthly): unlimited seats, 25 projects, session replay, console/network logs, surveys, AI Feedback & Insights. Business Plus $159/mo annual ($199 monthly): unlimited seats and projects, Mobile SDK, advanced privacy masking, Intercom/Zendesk, REST API, webhooks, SSO.
- Feature Portal add-on $31/mo billed annually ($39 monthly). Reporters are unlimited and free on every plan, including Free.
(verified userback.io/pricing, July 2026)
The scorecard
Marker.io vs Userback, row by row.
| The job | Marker.io | Userback |
|---|---|---|
| Who checks the site | a person | a person; AI organizes after submission |
| How the client says yes | free reporters; paid guest seats; approval gate - | free reporter link, unlimited; approval gate - |
| Where you review | annotated screenshot into the tracker; behind-login - | widget and extension on any site; third-party SSO - |
| What stays private | internal comments, all plans | internal-only comments, Business+ |
| What gets captured | screenshot, environment details; console logs, network requests, session replay Team+ | screenshot, video, metadata; session replay, console/network logs Business+ |
| What it remembers | no | no |
| How it fits your stack | your tracker; 20+ incl. GitHub, GitLab, Linear; two-way Jira Team+ | two-way Jira, Linear, ClickUp; REST API, webhooks Business Plus |
| What it costs | from $39/mo annual, capped; no free plan | Free $0; Business $79/mo annual for replay and logs |
Pricing, side by side
The sticker and the math are different numbers.
Both columns verified July 2026 from vendor pricing pages.
Marker.io
- Starter $39/mo annual (3 users, 10 projects, 10 guests, 5k page views/mo), Team $149/mo annual (15 users, 50 projects, 50 guests, 25k page views/mo), Business custom and yearly only, no Agency plan, 15-day trial no card.
Userback
- Free $0, Team $29/mo annual, Business $79/mo annual, Business Plus $159/mo annual, Feature Portal add-on $31/mo annual, unlimited free reporters on every plan.
The math
The agency-shaped comparison: Marker.io Team against Userback Business, since that is where each vendor's console logs, network requests, and session replay actually turn on.
The third option
Both Marker.io and Userback assume a person finds every mistake.
Superflow is a QA tool + a team: AI agents built from your checklist check every site change, your team decides, your client approves from a link.
Free to start. No credit card. Your client reviews without an account.
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The collaborative platform for modern web teams.
Frequently Asked Questions
Have Questions? Reach out anytime.
Marker.io if your fixes live in a dev tracker and you want console logs and replay attached from a single paid tier; Userback if you want visual feedback, surveys, and a feature-request portal on one platform, with a free tier to start.
No on both. Marker.io reporters submit without an account, though ongoing collaborators need paid guest seats. Userback reporters submit free and unlimited on every plan, including Free.
Userback has a genuine free plan; Marker.io's cheapest tier is $39/mo annual. But Marker.io's console logs and replay need its $149 Team plan, and Userback's need its $79 Business plan, so price the tier you'd actually run.
No. Both collect what a person found. Marker.io's AI edits and translates report text; Userback's AI organizes and categorizes reports after submission. Neither looks at the site to find issues. That's the third option above.
Both sync two-way with Jira, gated to a paid tier. Userback adds Linear and ClickUp two-way; Marker.io adds GitHub, GitLab, and Bitbucket instead. Match the sync to the tracker your team actually runs.
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