Sample report, not survey findings. Every number is illustrative. Real results are planned for November 2026. Contribute your agency's experience.
The tools behind agency work, from creative production to sales, client support and AI. What teams use, who pays, and which stacks they would keep.
Illustrative dataset: 100 fictional responses · Full report planned for November 2026
Each chart names its audience and answer count. Service-specific questions, the optional eight-question business-tools section and conditional follow-ups have different denominators. Multiple-choice tool lists allow more than one selection. Skipped questions are excluded; explicit none and not-sure answers remain visible.
Tool adoption and satisfaction are separate views. The choose-again question rates the whole selected stack, not individual products.
Illustrative sample · n=80. Website-service respondents who answered this question. Multiple selections allowed; totals may exceed 100%.
Illustrative sample · n=80. Website respondents who selected platforms and answered the follow-up. One answer per respondent.
Illustrative sample · n=100. Respondents who answered this question. Multiple selections allowed; totals may exceed 100%.
Illustrative sample · n=80. Tool-using respondents who answered the follow-up; excludes no-tool answers. One answer per respondent.
Service-specific questions cover design, video, SEO and reporting, social media, and client email platforms. Runway and Descript appear once, in AI production tools.
Illustrative sample · n=80. Design-section respondents who answered. Multiple selections allowed; totals may exceed 100%.
Illustrative sample · n=40. Video-service respondents who answered. Multiple selections allowed; totals may exceed 100%.
Illustrative sample · n=50. SEO or paid-ads respondents who answered. Multiple selections allowed; totals may exceed 100%.
Illustrative sample · n=50. Email/CRM-service respondents who answered. Multiple selections allowed; totals may exceed 100%.
An optional business-tools section covers time, resourcing, profit tracking, accounting and payroll. These shares describe that section's respondents, not every survey participant.
Illustrative sample · n=50. Respondents who opted into business tools and answered this question. Multiple selections allowed; totals may exceed 100%.
Illustrative sample · n=50. Respondents who opted into business tools and answered this question. One answer per respondent.
Illustrative sample · n=50. Respondents who opted into business tools and answered this question. Multiple selections allowed; totals may exceed 100%.
Illustrative sample · n=50. Respondents who opted into business tools and answered this question. Multiple selections allowed; totals may exceed 100%.
How agencies manage their own sales, find potential clients and close work. These questions exclude tools used only for client campaigns.
Illustrative sample · n=50. Respondents who opted into business tools and answered this question. Multiple selections allowed; totals may exceed 100%.
Illustrative sample · n=50. Respondents who opted into business tools and answered this question. Multiple selections allowed; totals may exceed 100%.
Illustrative sample · n=50. Respondents who opted into business tools and answered this question. Multiple selections allowed; totals may exceed 100%.
Ongoing support is distinct from creative feedback and approvals. The survey also asks which AI notetakers teams use on client calls; it does not measure the share of calls recorded.
Illustrative sample · n=50. Respondents who opted into business tools and answered this question. Multiple selections allowed; totals may exceed 100%.
Illustrative sample · n=100. Respondents who answered this question. Multiple selections allowed; totals may exceed 100%.
Illustrative sample · n=100. Respondents who answered this question. Multiple selections allowed; totals may exceed 100%.
Illustrative sample · n=20. Respondents who selected a dedicated review tool and answered the follow-up. Multiple selections allowed; totals may exceed 100%.
Revision counts refer to the most recent completed website project. Report the selected ranges, not a made-up exact average. Checklist use is not a measure of automation or overall QA quality.
Illustrative sample · n=80. Website-service respondents who answered this question. One answer per respondent.
Illustrative sample · n=80. Website-service respondents who answered this question. One answer per respondent.
AI assistants distinguish agency-paid use, use not paid by the agency, and unknown payment. Production tools and client-work questions are separate measures.
Illustrative sample. Percent of respondents who answered each assistant's row. Used includes all three used statuses. Agency-paid includes reimbursed accounts and paid bundles.
| Assistant | n | Not used | Used, agency-paid | Used, not agency-paid | Used, payment unknown |
|---|---|---|---|---|---|
| ChatGPT | 100 | 8 | 64 | 20 | 8 |
| Claude | 100 | 48 | 32 | 14 | 6 |
| Gemini | 100 | 58 | 18 | 18 | 6 |
| Perplexity | 100 | 72 | 10 | 14 | 4 |
| Microsoft Copilot | 100 | 80 | 12 | 4 | 4 |
| Grok | 100 | 90 | 4 | 4 | 2 |
| DeepSeek | 100 | 88 | 2 | 8 | 2 |
| Other AI assistant | 100 | 92 | 4 | 3 | 1 |
Not agency-paid does not necessarily mean free: an individual may pay personally. Unknown payment is kept separate. A skipped row is not counted as non-use.
Illustrative sample · n=100. Respondents who answered this question. Multiple selections allowed; totals may exceed 100%.
Illustrative sample · n=100. Respondents who answered this question. One answer per respondent.
Illustrative sample · n=80. Respondents shown the disclosure follow-up who answered it. One answer per respondent.
The bottleneck question covers client delivery in the past 30 days. The optional write-in asks which paid tool feels least worth its cost, not for a general vendor satisfaction score.
Illustrative sample · n=100. Respondents who answered this question. One answer per respondent.
Illustrative sample · n=30 write-in answers. Mentions, not satisfaction scores or market-wide rankings. Generic names are placeholders, not ratings of real vendors.
This preview uses invented data to demonstrate the report format. The survey also collects role, team size, services, location, optional revenue and industry focus. Published comparisons should identify their audience and sample size, avoid identifying individual agencies, and not present a self-selected sample as representative of every agency.
Report delivery and Superflow setup help are separate opt-ins. Contact details and product follow-up answers are not published in the report.
Mostly multiple choice. Contact details are optional. Request the free report for November 2026 at the end.
Take the survey
Social media tools
Illustrative sample · n=50. Social-service respondents who answered. Multiple selections allowed; totals may exceed 100%.