Sample data. Every number on this page is illustrative, here so the report design can be reviewed before responses close. Real results publish in November 2026. Take the survey to get them first.
What 500+ agencies actually run on, from the platforms they build in to the tools that pay the team.
500+ responses · Published November 2026
Usage tells you what won the last five years. The loyalty axis, would you choose it again, tells you what wins the next five. Top-right is the safe zone; bottom-right is installed-base resentment.
| Tool | Agencies using it | Would choose again |
|---|---|---|
| WordPress | 58% | 52% |
| Webflow | 46% | 78% |
| Shopify | 31% | 74% |
| Custom code | 27% | 69% |
| Framer | 24% | 81% |
| AI builders | 14% | 62% |
| Wix Studio | 12% | 55% |
| Squarespace | 9% | 48% |
| Tool | Agencies using it | Would choose again |
|---|---|---|
| ClickUp | 38% | 66% |
| Notion | 35% | 72% |
| Asana | 29% | 61% |
| Monday | 22% | 58% |
| Spreadsheets | 21% | 33% |
| Trello | 16% | 41% |
| Airtable | 12% | 57% |
| Basecamp | 9% | 64% |
The back office is where the spreadsheet keeps winning: 34% still track time in a spreadsheet, and 35% cannot say what any single client earns them.
Share of agencies, multi-select
Share of agencies
Share of agencies, multi-select
Share of agencies, multi-select
38% of agencies have no CRM at all - the pipeline lives in an inbox - and the most common proposal tool is still a document: 39% send google docs/slides.
Share of agencies, multi-select
Share of agencies, multi-select
Email still carries the relationship at 86% of agencies, while AI notetakers have quietly reached 56% of client calls.
Share of agencies, multi-select
Share of agencies, multi-select
84% collect creative feedback over email or screenshots, the average website takes 3.4 rounds of revisions, and 25% ship with no real QA process.
Share of agencies, multi-select
Share of agencies
Share of agencies
Nearly everyone uses ChatGPT; the paying is where the market actually is (92% use it, 64% pay). AI touches client work at 93% of agencies, but only 31% always tell clients.
Share of agencies, multi-select
Share of agencies
Share of agencies
One open question, no options to hide behind: which tool do you resent paying for? The most-mentioned answers, counted by hand.
The survey takes 5 minutes, every question is a single tap, and respondents get the full report before anyone else.
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