# Principals

> As Australasia's independent branding powerhouse, we're for organisations with big ambitions and anyone looking to unlock the power of brand to step up. Across our offices in Sydney, Melbourne and Auckland, we've built a one-of-a-kind team delivering the widest range of brand capabilities.

This is the Markdown copy of https://usesuperflow.ai/directory/agency/principals, published for AI agents and scripts. The HTML page is canonical.

## Key facts

| Field | Value |
| --- | --- |
| Page type | Agency profile |
| URL | https://usesuperflow.ai/directory/agency/principals |
| Agency | Principals |
| Website | https://www.principals.com.au/ |
| Location | Dawes Point, Australia |
| Categories | Branding |
| Team size | 50 - 99 |
| Founded | 1995 |
| Typical project budget | Starting from $50,000 |
| Client rating | 4.8/5 · 5 reviews |
| Source | DesignRush |
| Source profile | https://www.designrush.com/agency/profile/principals |

## About

As Australasia's independent branding powerhouse, we're for organisations with big ambitions and anyone looking to unlock the power of brand to step up. Across our offices in Sydney, Melbourne and Auckland, we've built a one-of-a-kind team delivering the widest range of brand capabilities.

## Services listed

- Branding
- Creative Services

## Industries served

- Corporate Services
- Finance
- Energy & Mining
- Education
- Government
- Consumer Goods
- eCommerce
- Health Care
- Nonprofit
- Legal

## Award record

As tallied by DesignRush.

## Clients

| Client | Work |
| --- | --- |
| Unilever | Unilever |
| Target | Target |
| Arnott's Group | Arnott's Group |
| Beyond Blue | Beyond Blue |
| CBUS | CBUS |
| Transurban | Transurban |
| CPA Australia | CPA Australia |
| NAB | NAB |
| Australian Red Cross Lifeblood | Australian Red Cross Lifeblood |
| Officeworks | Officeworks |

## Recognitions

Self-reported by the agency, unverified.

## Related pages

Each of these also publishes a Markdown copy at its own path plus `.md`.

- [Percept Brand Design](https://usesuperflow.ai/directory/agency/percept) - Sydney, Australia
- [Brandwell](https://usesuperflow.ai/directory/agency/brandwellagency) - Collingwood, Australia
- [Chello](https://usesuperflow.ai/directory/agency/chello) - Redfern, Australia
- [Brands to life](https://usesuperflow.ai/directory/agency/brandstolife) - Melbourne, Australia
- [Truly Deeply](https://usesuperflow.ai/directory/agency/trulydeeply) - Southbank, Australia
- [Frost*collective](https://usesuperflow.ai/directory/agency/frostcollective) - Alexandria, Australia

## About Superflow

Superflow is a website and creative-asset review tool. Its agents watch every page of a site, report what changed, and route findings to the people who approve them. Teams leave contextual feedback on live sites, staging environments, PDFs, images, videos, and Lottie animations, and comments sync two-way with Asana, ClickUp, Monday, Slack, Webflow, and Google Tag Manager.

Machine-readable entry points:

- Site index: https://usesuperflow.ai/llms.txt
- Full site content in one fetch: https://usesuperflow.ai/llms-full.txt
- Free tools, with a Markdown copy of each: https://usesuperflow.ai/tools.md
- MCP server (Streamable HTTP, no account and no API key): https://usesuperflow.ai/api/mcp
- Agent card: https://usesuperflow.ai/.well-known/agent-card.json