# Markup.io vs BugHerd

> Markup.io and BugHerd, compared honestly: who checks, where feedback goes, what stays private, real pricing. And one third option, clearly marked.

This is the Markdown copy of https://usesuperflow.ai/comparisons/markup-vs-bugherd, published for AI agents and scripts. The HTML page is canonical.

## Key facts

| Field | Value |
| --- | --- |
| Page type | Third-party style comparison |
| URL | https://usesuperflow.ai/comparisons/markup-vs-bugherd |
| Compares | Markup.io vs BugHerd |
| Facts checked on | 2026-07-01 |
| Dateline | Facts checked July 2026, from markup.io and bugherd.com. |
| Disclosure | We make Superflow, a third option in this space. It appears once, at the end, clearly marked. Everything above it is a straight comparison. |
| Last updated | 2026-07-01 |

## Short answer

- if you review websites, PDFs, images, and video in one place, and want a flat price with unlimited internal users.
- if you want pins to live directly on the page with browser, OS, and screen size attached, and a built-in kanban board to run the work.
- Both assume a person finds every mistake.
- Both let a client comment free from a link, no account. The fork: Markup.io renders the site through its own proxy so you can comment on live pages, PDFs, and 30-plus file types in one place. BugHerd pins straight onto the live page itself and manages the work on a built-in kanban board.

## Dimension by dimension

| Dimension | Markup.io | BugHerd | Verdict |
| --- | --- | --- | --- |
| Who checks the site | A person checks it. Nothing checks the site automatically. No AI features found on markup.io's product, pricing, or docs pages, checked July 2026. (verified July 2026) | A person finds every issue, then pins it. No AI. (verified July 2026) | Even. In both tools, the checking is a person's job. That is the premise the third option removes. |
| How the client says yes | Guests comment free from a link, no signup required. Statuses plus a per-reviewer Sign off flow: Open for review, Editing content, On hold, Completed. Only Admins and owners set status. (verified July 2026) | Guests comment free from a link, no account. A formal approval flow: not yet verified. (verified July 2026 except where noted) | Comment collection: even, both good, both free for guests. A named sign-off step: Markup.io, with its Statuses and per-reviewer Sign off flow. |
| Where you review | Proxy and iFrame rendering of the live URL, pins keyed to URL and query string. Chrome extension is optional and helps on authenticated or iFrame-blocked sites. Behind-login support is partial. (verified July 2026) | Element pins on the live page itself, with browser, OS, and screen size attached. Behind-login or authenticated-site behavior: not yet verified. (verified July 2026 except where noted) | Direct on-page pinning, no proxy step: BugHerd. Markup.io's proxy and iFrame rendering can break on login-gated or iFrame-blocking sites unless the Chrome extension or a temporary auth change helps. |
| What stays private | Private MarkUps make a whole MarkUp private, a different concept. Internal or private comments the client cannot see: not yet verified. | Private or internal comments: not yet verified. | Even: not yet verified on either side. Markup.io's Private MarkUps controls a whole document, not a per-comment internal note, so it does not resolve the question either. |
| What gets captured | Chrome extension auto-captures a screenshot on every comment or pin. Auto screenshots without the extension: not yet verified. Native video or screen recording: not yet verified. Loom integration attaches video. (verified July 2026 except where noted) | Browser, OS, and screen size attach to every pin, no extension needed. Video feedback. Automatic per-comment screenshots: not yet verified. (verified July 2026 except where noted) | BugHerd. Browser, OS, and screen size attach natively to every pin, and video feedback ships in the product. Markup.io's auto-screenshot is verified with the Chrome extension; without it, not yet verified. |
| What it remembers | No per-client memory or knowledge concept found in docs: not yet verified. | No memory concept. Each project starts blank, checked July 2026. (checked July 2026) | Even: neither. BugHerd's absence is confirmed by the vendor; Markup.io's is not yet verified, but no such feature turned up in its docs either. |
| How it fits your stack | Workspaces, Folders, and Statuses on a dashboard. No kanban found. Native Slack, Microsoft Teams, Loom, and Zapier (5,000-plus apps), plus a public API with webhooks. Zapier flows run outbound, with MarkUp as the trigger app, alongside the API and webhooks. Native two-way sync with a PM tool: not yet verified. (verified July 2026 except where noted) | Built-in kanban board. The tool is the workspace. Integrations: Jira, Trello, Asana, ClickUp, Slack, Teams. (verified July 2026) | Board-first studio: BugHerd, with its kanban built in. Automation reach: Markup.io, with Zapier, a public API, and webhooks, though its verified Zapier flows run outbound. Neither wins outright; it depends on whether your team needs a board or a pipe. |
| What it costs | Pro: $79 per month, flat, unlimited users (admins, members, guests), 1 Workspace, 500GB storage, 100MB attachment cap. Enterprise custom, with SSO (SAML) and SOC II. Free tier after a 14-day trial, capped at 5 MarkUps and 10GB. Guests free, no page-view caps advertised. (verified July 2026) | Standard $50, Studio $80, Premium $150 per month, for 5, 10, and 25 members. Plus $8 per extra member. Enterprise custom, with SSO. Guests free, no page-view caps advertised. (verified July 2026) | Smaller teams: BugHerd Standard at $50 undercuts Markup.io's flat $79. Past about ten internal seats, Markup.io wins outright, since its $79 already covers unlimited users while BugHerd's per-member add-on keeps climbing. |

## Scorecard

| Measure | Markup.io | BugHerd |
| --- | --- | --- |
| Who checks the site | a person | a person |
| How the client says yes | free guest comments; statuses + per-reviewer sign off | free guest comments; approval gate - |
| Where you review | proxy and iFrame rendering of the live URL | on-page pins, live site, no proxy |
| What stays private | - | - |
| What gets captured | auto-screenshot via Chrome extension; video via Loom | browser, OS, screen size on every pin; video feedback |
| What it remembers | none found - | no |
| How it fits your stack | workspaces, folders, statuses; Slack, Teams, Loom, Zapier, API | built-in kanban; Jira, Trello, Asana, ClickUp, Slack, Teams |
| What it costs | $79 per month flat, unlimited users | from $50, 5 members; +$8 per extra member |

## Where Superflow fits

Both Markup.io and BugHerd assume a person finds every mistake. Superflow is a QA tool + a team: AI agents built from your checklist check every site change, your team decides, your client approves from a link.

## Pricing

Both columns verified July 2026. Markup.io Pro is $79 a month flat, unlimited admins, members, and guests, 1 Workspace, 500GB storage, 100MB attachments. BugHerd runs Standard $50 for 5 members, Studio $80 for 10, Premium $150 for 25, plus $8 per extra member. The agency math: at 5 internal seats BugHerd's $50 undercuts Markup.io's $79. At 10 seats the two are close, $80 against $79. Past 10 seats Markup.io's flat price wins outright, since BugHerd keeps adding $8 per member. Guests are free and unlimited on both, and neither advertises a page-view cap.

## Sources

- https://www.markup.io
- https://www.markup.io/pricing/
- https://www.markup.io/pricing-page-faqs/
- https://educate.ceros.com/en/articles/12454880-what-is-markup-io
- https://educate.ceros.com/en/articles/12462018-statuses-sign-off
- https://educate.ceros.com/en/articles/12464684-can-i-mark-up-a-password-protected-website
- https://educate.ceros.com/en/articles/12464815-how-does-markup-io-know-where-on-a-website-a-pin-is
- https://educate.ceros.com/en/articles/12465257-cloudflare-challenge-testing-with-markup-proxy
- https://educate.ceros.com/en/articles/12454966-settings-in-a-markup
- https://educate.ceros.com/en/articles/12463822-markup-io-chrome-extension
- https://chromewebstore.google.com/detail/markup-for-chrome/llbkdcpbiogplgmefnkbgcdfiopfphbc
- https://educate.ceros.com/en/collections/15677212-integrations
- https://educate.ceros.com/en/articles/12463682-zapier-x-markup-io-integration
- https://educate.ceros.com/en/articles/15692798-what-can-you-do-with-the-markup-api
- https://bugherd.com
- https://bugherd.com/pricing

## Questions and answers

### Which is better for a small agency?

Markup.io if you review websites, PDFs, images, and video in one place with a flat price; BugHerd if you want pins directly on the page and a built-in kanban board.

### Do clients need accounts?

No on both. Guests comment free from a share link on Markup.io and BugHerd alike, no signup required.

### Which is cheaper?

For a handful of internal seats, BugHerd Standard at $50 undercuts Markup.io's flat $79. Past about ten seats, Markup.io's unlimited-user price wins, since BugHerd adds $8 per extra member.

### Can either check the site itself?

No. Both collect what a person found. BugHerd ships no AI, and no AI features were found on markup.io's product, pricing, or docs pages as of July 2026. That's the third option above.

### Does either tool work behind a client's login?

Markup.io's behind-login support is partial: its proxy and iFrame rendering can break unless the Chrome extension or a temporary auth change helps. BugHerd's behind-login behavior is not yet verified.

## Related pages

Each of these also publishes a Markdown copy at its own path plus `.md`.

- [The 5 best Markup.io alternatives](https://usesuperflow.ai/alternative/markup-alternative)
- [The 5 best BugHerd alternatives](https://usesuperflow.ai/alternative/bugherd-alternative)
- [Superflow vs Markup.io](https://usesuperflow.ai/comparisons/superflow-vs-markup)
- [Superflow vs BugHerd](https://usesuperflow.ai/comparisons/superflow-vs-bugherd)

## About Superflow

Superflow is a website and creative-asset review tool. Its agents watch every page of a site, report what changed, and route findings to the people who approve them. Teams leave contextual feedback on live sites, staging environments, PDFs, images, videos, and Lottie animations, and comments sync two-way with Asana, ClickUp, Monday, Slack, Webflow, and Google Tag Manager.

Machine-readable entry points:

- Site index: https://usesuperflow.ai/llms.txt
- Full site content in one fetch: https://usesuperflow.ai/llms-full.txt
- Free tools, with a Markdown copy of each: https://usesuperflow.ai/tools.md
- MCP server (Streamable HTTP, no account and no API key): https://usesuperflow.ai/api/mcp
- Agent card: https://usesuperflow.ai/.well-known/agent-card.json